Für unsere Keynote verlassen wir unser gemachtes Elternblogger-Nest und blicken gemeinsam mit Jessica Kunstmann über den eigenen Tellerrand.
Jessica Kunstmann
Jessica ist eine der zwei Gründerinnen und (Haupt-)Autorinnen des Smart Lifestyle Blogzines ALABASTER MAEDCHEN. Ihre Themenschwerpunkte sind Naturkosmetik, Eco Fashion und ein nachhaltiger Lifestyle. Seit Abschluss ihres Studiums (Medien- und Kommunikationswissenschaft) ist „Jess“ hauptberuflich als Bloggerin bzw. Content Creator tätig und berät zudem Unternehmen in den Bereichen Blogger Relations und Social Media. Ihre Masterarbeit verfasste sie zum Thema „Kriterien zur erfolgreichen Monetarisierung von Weblogs“.
Die Keynote selbst steht unter der Headline „Professionalisierung und Monetarisierung von Blogs“.
Inhaltliche Schwerpunkte
- Erlösmodelle für Weblog-Betreiber
Wie kann ich mit meinem Blog Geld verdienen? Direkte und indirekte Erlösmodelle zur Monetarisierung von Weblogs. Von Affiliate Marketing bis Tagessätzen – ein Überblick. - Kriterien zur erfolgreichen Monetarisierung von Weblogs
Was ist wichtig für die Monetarisierung meines Weblogs? Über Networking, Selbstpräsentation und Authentizität.
Dabei geht es eher darum einen Überblick zu verschaffen als zu sehr ins Detail zu gehen. Die Schwerpunkte werden mit persönlichen Erfahrungen sowie Ergebnissen Ihrer Masterarbeit gespickt sein.
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